Thursday, March 31, 2011

the new modern media

Milwaukee Brewers relief pitcher John Axford blew a 3 run lead on Thursday afternoon and allowed the Cincinnati Reds to come back and win their opening day baseball game against Milwaukee.

Axford has become a very public person over this past offseason.  In part of a marketing move, and perhaps it is  John's personality, he has become a must "follow" for Brewers fans on Twitter.

In starting his season with a disappointing loss, I was wondering if John would say something on Twitter tonight, or if he would recuse himself and focus solely on the baseball season.

It looks like I have my answer....

Twitter is an incredible new forum for player and fan interaction.  I am happy that Axford actually sent out a message to his fans tonight.  It doesn't take much to say something out loud when things are going well, but definitely takes more guts to say something when things don't go as planned.

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